Long

One who has bought a contract( s) to establish a market position and who has not yet closed out this position through an offsetting sale; the opposite of short. The New York Times Financial Glossary

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▪ I. long long ¹ [lɒŋ ǁ lɒːŋ] adjective

1. FINANCE possessing shares, bonds, currencies etc because you believe that their value is going to increase:

long on

• Those who were long on dollars rushed to sell them.

— long noun [countable usually plural] :

• After massive sales recently of US stocks and futures, the fund now has 30% more shorts than it has longs.

2. long day/​hours etc if you work long hours or a long day, you work for more time than is usual:

• Tax specialists often work long hours during assessment time.

  [m0] ▪ II. long long ² adverb

FINANCE go long (on something) to buy or keep bonds, shares, currencies etc because you believe that their value will rise:

• He reversed short positions and went long on Hong Kong stocks.

• Dealers are going long on dollars in expectation of today's release of strong US trade figures.

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   Investors are 'long' when they have bought assets in the hope that prices will rise and that they can sell them when prices have peaked. A long position can be closed out through the sale of an equivalent amount. The opposite of short.

   ► See also Short.

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Ⅰ.

long UK US /lɒŋ/ adjective

► FINANCE, STOCK MARKET used to describe the situation in which you buy and keep shares, etc. because you expect them to rise in value and make a profit: »

Nobody wants to be long on stocks over a weekend of economic uncertainty, because stocks may fall sharply in value when markets reopen on Monday.

● do/have/work long hours/days — Cf. work long hours

Ⅱ.

long UK US /lɒŋ/ adverb FINANCE, STOCK MARKET

● go long (on sth) — Cf. go long on sth